When you are an Australian business looking to succeed in your chosen environment, there are many factors that can aid your business in establishing success. One of the largest marketing impacts of this success, regardless of industry, can be found with the type of marketing program you implement to reach your consumer base.
Marketing embraces many varieties of styles from print media such as newspapers and magazines to electronic media such as radio and television. The way you choose your marketing specifically appeals to the clients you are attempting to reach and their preferred outlets. One style of marketing that is efficient for almost any industry can be found with the distribution of promotional items such as the stubbie holder.
The appeal of promotional items reaches a large audience since it is difficult to find a person who who is not keen to take advantage of a free gift. Of course the effectiveness of this marketing technique greatly relates to the quality and use of the product. If it is nothing more than a gimmicky trinket it will be treated as such and probably end up in landfill just like most of the stuff you get from the Royal Show.
Pens have traditionally been the default promotional item for every company, though the oversaturation of this product has helped to create its ineffectiveness. A promotional item such as a stubbie holder represents a unique opportunity where a business can distribute an advertisement tool which provides real world use and has a high probability to be utilized by the consumer base, displaying the effectiveness of this promotional item.
Stubby holders can also be used as water bottle holders. When you look at the traditional water bottle holder you will find that few people go out and buy these products regardless of the benefit that they offer. Yet almost any individual will actively use them if they are provided free of charge. The promotional power of the stubbie holder allows companies to provide an in demand item that consumers desire yet are unwilling to purchase on their own.
The active use of these promotional water bottle holders provides a company with the opportunity capitalize on a regular marketing influence as an individual enjoys a cool beverage at work, at home or while on vacation.
The promotional stubbie holder represents a continuous form of marketing that is carried with the consumer in every environment and serves as a constant reminder of your business, helping to establish long term buyer recognition. In the business environment there exists a demand to reach consumers and establish long term relationships regardless of the industry you are involved in.
When you invest in the promotional power of water bottle holders or stubbies you will be tapping into a tool that has consumer appeal and encourages regular use, regularly exposing your brand to the consumer. Check out our products and give us a call.