With economic difficulties continuing worldwide, it’s more important than ever to improve profitability. The strategies for doing so haven’t changed, but it’s easy to let things slip through the cracks, and as a result many businesses don’t make nearly as much money as they could. Read on to find out if you’re letting your change fall between the couch cushions:

1. Cut Costs

It’s Business 101: if you have to spend less money, your profits will be bigger. There are many ways to do this without sacrificing quality – outsource to independent contractors or hire overseas, buy wholesale whenever possible, and examine every expense to make sure it’s absolutely necessary. Are you heating a room that’s never in use, or turning one into a freezer with overzealous air conditioning? Are you using outdated equipment that costs more in maintenance than a newer and better piece of machinery would? Do you have employees who spend half of their day surfing the Web because there’s no work available? These problems are often easy to fix, and the resulting reduction in costs can cause even a stagnant income to create skyrocketing profits.

2. Improve Relationships with Clients

It may not be true that it isn’t important what you know, but it certainly does matter who you know. If you have a wide network of happy and faithful clients, you’ll have a more secure income, and more word-of-mouth advertising will reach your target market.

One of the best ways to make your clients feel appreciated (and get in some extra advertising at the same time) is to use branded products as corporate gifts. These don’t have to be incredibly expensive – but they should be useful and attractive. Promotional items like custom stubby holders and USB drives are great for this purpose. Be sure to send your clients personalised messages as well.

3. Leverage Your Clients

Happy clients can be your best source of new leads. Never hesitate to ask your clients to tell their friends, colleagues, and associated businesses about you. Yet while small reminders and requests can be helpful for this purpose, they only occasionally get a client to actually act. What’s far more likely to get results is a rewards system: if a client refers a new customer, they get benefits. Whether it’s in the form of gifts, discounts, or even cash, it will motivate your clients to go out and spread the word. Soon, they’ll be your most effective and convincing marketing force, offering enthusiastic testimonials to the people who are most likely to listen. Is there any better way to start a business relationship than from a referral from a happy customer?

4. Don’t Ignore Print Advertising

Many companies are starting to sacrifice print advertising in favor of advertising online. While online ads are extremely powerful and every company should strive for a powerful Web presence, the internet is a fickle thing, and huge investments of time and money can become useless overnight due to a search engine update, a change in keyword trends, or a software crash. On the other hand, print advertising will almost always stay exactly where you want it, and you can count on it to be seen by certain people in certain places. It’s also important to keep in mind that generally, internet users will simply be trying to get past your ad as fast as possible to find what they want, while it’s almost impossible for someone standing in a line not to look at an attractive poster.

Cut costs, improve and profit from relationships, and expand advertising efforts, and soon you’ll see those charts trending the way you want them to.

This post is written by my wife, who works in Internet marketing and has a lot more knowledge about search engine optimization than I do. I hope it is of benefit to those small to medium businesses who feel that they have had their ethical marketing efforts thwarted by some of the recent changes in Google.

For those of you who rely on the Internet to gain new business you may have noticed in the last few weeks that business has slowed, the phones aren’t ringing as often, and you don’t get as many you e-mail inquiries. If this is so you have probably been hit by Google’s latest algorithm change, which has hit many small to medium businesses.

Before going on I’d like to explain a little bit about Google and how it works, for those of you who don’t know. If Google wants to remain the dominant search engine, which they are at the moment with 66% of the search market, they need to deliver the most relevant results to the searcher. We all know how frustrating it is when we do a search and the top 10 results, are completely and totally unrelated, or are directory listings usually giving directory results for something totally different to what you were searching for.

To deliver the most relevant search results Google uses a very complex set of algorithms. The trouble is spammers and other unethical Internet marketers are constantly trying to game this algorithm and use it to their advantage so Google needs to constantly tweak and making updates to stay ahead of the gamers that are using spam techniques, which is also called black hat SEO.

It is natural for your search results to go up and down a little bit and most algorithm updates have very little impact on ethical businesses however the most recent update, which many in the business are saying Google has got very wrong, has resulted in a lot of collateral damage.

The first update was the latest in many of what is referred to as Google Panda update that happened on April 19 and many sites felt some impact of that. Even more devastating for many small to medium businesses with what is referred to as the Google Penguin update which, it has been claimed, affected up to 12% of businesses.

This update was intended to eliminate spam sites where people have used unethical methods such as keyword stuffing, hidden links, site cloaking and other black hat methods. The irony is that in many cases authentic business sites have been replaced in the top spots by the very sites that Google is trying to eliminate.

So what to do about it?

First of all don’t panic. Take a methodical business approach, as you would with any other crisis. First identify the date that your traffic dropped off. You will probably know this by your inquiry rate but it’s best to check in your Google analytics. Whether you maintain your website yourself or have a webmaster the first thing is to look at your traffic statistics. If your site was impacted by the Penguin update you will notice a substantial, plummet on 24 April. Many experts in the field believe Google has got it wrong with this update and that that they will be making several algorithmic changes over the coming months to improve the results so the best step may be to do nothing in the interim regarding SEO (Search Engine Optimization).

• One thing that you should do immediately however, and this is really just good practice, is to go through all the content of your site and ensure that it is of the highest quality. By this I mean check for good grammar and spelling, sentence structure and that it actually is relevant and gives value to the reader.

• Another thing you can do is look at the density of the main keywords on your page. Does it read naturally for human readers or are the keywords repeated too often? It used to be considered good SEO practice to have keyword density of 3% to 4%. Now, however, you really should only have your main keywords once or twice on any given page. To figure out the keyword density of a page, copy the text on the page and paste in a word document. On the lower left hand corner you will see the number of words on the page. Take note of this and count up how many times the keyword appears on the page. You then divide the number of keywords by the number of total words. For example, assume that you have a page with 300 words and you have used the keyword 12 times. To calculate the keyword density take keyword total and divide it by the number of words on your page. So in this case 12 divided by 300 = .04. You have a 4% keyword density on that page which is too high.

• While you are checking each page look at the anchor text (the words used that, when clicked on, take you to another page) of the links on your site and what page they are pointing to. Several top SEO experts have been running tests since this update and all indications are that if most of your internal links go to your home page, especially if they are using the same anchor text, that this will disadvantage your site. As a general rule of thumb no more than 40% of the links should point to your home page.

• The same holds true for external links pointing back to your site. If they are all using the same anchor text or if they are all only pointing to one or two pages of your site that will ring alarm bells with the search engines. If this is the case for you start building more links using diversified anchor text. Use links with words that are related to your main keywords but different.

• Also, amazingly, there are already many businesses cropping up offering high priced Google Panda and Penguin solutions. Be wary, as no one, not even the top experts really know the long term effects of this latest change and you could waste your money. The general consensus is that Google will be making updates over the coming month or two. If you make sure that you have taken steps to ensure that your site is of good quality of value to the reader I believe that a ‘wait and see’ approach is the best thing for the present.

I hope this information is of help to any of you that may have been adversely affected by this update. If you have found it beneficial please like, link or share it, and I will write more articles on this topic as more information comes to hand.

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In today’s competitive business world, custom stubby holders are often used to promote product launches at conference events sponsored by large corporations, but it is also a useful tool for innovative entrepreneurs who are interested in raising funds for charitable causes. This short article will take a look at some ideas to raise funds using these popular promotional products while creating value for all parties involved.

Find Sponsors Who Want to Be Associated with Your Cause

It is true that most companies are interested in making money and generating large amounts of cash for stakeholders, but that does not mean they are not also interested in contributing to good causes.

There are two main reasons that motivate big companies into contributing to fund raisers, one of them is getting tax deductions and the most important one is getting free advertisement in a context that makes them look good in the eyes of many potential customers. Take the time to identify events where people with a certain specific profile might attend, in this context I’m talking about people who are interested in your cause and who also might be interesting for companies from a marketing perspective.

Let’s take a look at an example, let’s think for a moment that you get together with other charitable institutions of your community and organize a 5K race to raise awareness about a specific topic such as diabetes or breast cancer prevention. If you reach out to local companies who might be interested in getting associated with an event like this you could offer them to have their logo imprinted on several promotional products such as embroidered polo T-shirts or sports bottles with custom stubby holders wrapped around them.

These are just a few ideas, there are thousands of ways to make things happen, now it is your turn to get started.

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VIEW OUR RANGE OF PROMOTIONAL PRODUCTS

We are a promotional products company that focuses on providing innovative cost-effective marketing solutions throughout the country. We specialize in delivering imported and Australian made stubby holders, personalized solutions and creative promotional products for all kinds of budgets.

Among the large amount of promotional items suppliers, we take pride in our history of successful collaboration with customers for over 10 years. We like to focus on keeping things simple and this is reflected in our pricing policy. The prices for stubby holders include set up, printing and shipping; there are no extra hidden costs and no unpleasant surprises. (Note:  it is important to clarify that our free delivery policy only applies to our neoprene products and not the other promotional items featured on the site).

Personalized Promotional Products and other useful Ideas:

Using personalized promotional products is a cost-effective marketing solution often used by many small businesses around the country. It is commonly used as an inexpensive way to show appreciation for loyal customers and to make long terms buyers feel part of the team. They are also a popular alternative for trade shows and conferences, particularly at outdoor events during the summer.

An innovative idea you might want to try is giving away cool beverages in reusable cups that come with a stubby holder around them. Personalized items are also a popular alternative used to recognize individual performance within a team and the achievement of team goals. Giving away gifts at a team celebration is an excellent excuse to take a group photograph to display at the workplace. Such ideas may sound simplistic but it has been demonstrated that companies that consistently make small team building efforts have better staff retention than those that just have one or two annual events.

If you are currently looking for an experienced promotional products supplier who can help you make the most of your marketing budget; do not hesitate to give us a call on 1800 772 869, our knowledgeable staff are ready to answer your questions and come up with creative ideas to use Stubby Holders, personalized promotional items and a few secrets to get your message on the right hands.

SHA is a company that focuses on delivering creative promotional products solutions to local businesses and government agencies around the country. We are an innovative company that likes to keep things simple by using cost-effective promotional items such as a stubbies, can coolers and other promotional ideas depending on the needs of each specific project.

 Find the Right Stubbies for your Project

With over a decade of experience, we have learned that keeping things simple and transparent is a crucial element for establishing successful long-term relationships with our customers. Because of this, we have defined a pricing structure that focuses on simplicity. There are no hidden costs with us; the pricing of stubby holders includes setup, printing and delivery. There are no last-minute surprises or unexpected expenses. (Note: it is important to clarify that our free shipping policy is limited to stubby holders only, not the other promotional items featured on the site).

There many ways to use stubby holders creatively to promote a brand, product or event. Some of the most popular include: giving them away at product launches and major corporate events to increase overall brand recognition, using them as presents at government sponsored awareness campaigns that promote the well-being of the general population, and to show appreciation to suppliers and vendors and make them feel part of your team. Additionally, they are also a popular alternative for team outings and office celebrations.

If you are looking for a company that besides being a supplier of stubbies, has the ability to add value to your campaigns with experienced advice, then do not hesitate to give us a call on 1800 772 869. We have a large variety of promotional products solutions and years of experience that have proven to be a valuable asset for many of our satisfied customers. Let us help you make things happen.

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SHA is an experience promotional products company with over 10 years of experience designing and manufacturing stubby Coolers. Brisbane is one of the most important local markets of the Australian economy in which we have had successful collaborations in the past with local businesses.

We are an Australian company that focuses on delivering creative promotional solutions that focus on the individual needs of our customers. Our experienced staff is ready to help you find the right mix of design and innovation to get your marketing message across at an affordable price.

We recognise that Brisbane, The Gold Coast and other tourism destinations often have different marketing needs than our corporate clients. In a competitive market, vying for the tourism dollar, it is important for your establishment to stand out from the crowd. Over the years we have worked with many hotels, resorts, tourism operators and other businesses servicing the hospitality industry. We bring this experience to help you to identify the best marketing strategies for your individual situation.

At SHA we take pride in making things simpler, and our pricing policy is a good example of that. There are no hidden costs when you deal with us. Prices for stubby holders include set up, printing and delivery. There are no last-minute surprises, what you see is what you get. (Note: free delivery applies our neoprene items, not other promotional products featured on this website).

If you are currently looking for a company to help you reach your promotional campaign goals and implement marketing strategies effectively, don’t hesitate to contact us. We offer a large variety of promotional products and full-color stubby coolers. Brisbane, The Gold Coast  and other main tourism cities are markets that we know well. Do not hesitate to give us a call on 1800 772 869, Click Here to view our range.

Whenever you find yourself looking for a team of suppliers for a marketing campaign, it is always important to find a company that knows the local markets you are currently targeting in order to add value through creative ideas and value oriented strategies. We specialize in designing and manufacturing high quality promotional items specifically tailored for the local markets. We offer wide variety of custom printed stubby holders that have proven effective for many of our satisfied customers.

With over a decade of experience, we have created a reputation preceded by consistent positive results. Each promotional endeavour has different requirements that clients aren’t aware of initially. That is where our years of experience can help to save you money and come up with the strategy that best fits your aims. For example if you are wanting to do a mail promotion we have certain styles that can save you over a dollar per mailout. If you are sending to several hundred people, or even thousands, the savings really add up. Another example is if you have a large amount of content you want displayed. Some items are more effective for this than others. Do you want a plain striking print or full color photograph? There are many questions that you need to ask yourself and we are here to give you guidance and information if you need it.

The use of full colour personalised stubby holders is a popular alternative to commemorate the launch of major initiatives, the achievement of project milestones and important corporate celebrations. They are particularly popular at sports days during summer when everyone appreciates having a cold drink for a longer time.

Although there is a large variety of alternatives available in the market, If you are currently looking for custom printed stubby holders to complement the marketing strategy of your business; at stubby holders Australia we are ready to help you make things happen. Give us a call on 1800 772 869 so we can discuss how our creative ideas can increase the promotional impact of your next campaign at an affordable price. We are ready to help you make things happen.

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We are specialized in finding high-quality solutions to help local businesses, government agencies and tradeshow organizers in finding cost-effective options to get closer to potential customers. We realise that your time is important and that it is time consuming getting quotes for all of the things needed to host an event. What can make matters worse is that you often find it difficult to make sure you are ‘comparing apples with apples’. For example with stubby holders. Some companies include set up but not printing, others only include the product and both printing and setup are extra.

Then there is the dilemma of shipping costs. There are huge variants in what freight companies charge and therefore your costs are determined by the volume and negotiating skills of the company you are purchasing from. If a company has low volume or uses an expensive freight company you are the one that bears the cost. Then there are a few, hopefully only a few, unscrupulous companies that quote low prices on their products to get the order and then mark up the cost of their freight to make extra profit.

We like to make your life easier by giving inclusive pricing on all our stubby holders and neoprene products. The price you are quoted includes the item, set up, printing and delivery to metropolitan Melbourne. For country areas we charge a nominal rate ‘at cost’ or alternately we can deliver free to your metro freight depot.

We offer a large variety of promotional products and some of the most popular alternatives are: stubby coolers, stubby holder giveaways and custom printed stubby holders. Melbourne is an important local market that we know well thanks our years of experience helping businesses in the region; we are ready to take your call and help you make things happen.

We pride ourselves on making things easier for our customers while focusing on delivering high-value at a low-cost. Although our free delivery policy only includes stubby holders, we offer great deals all the other product shown on this website and they all include set up and printing, do not hesitate to let us know if you’re interested in anything in particular, we are ready to blow your mind with our creative ideas and competitive prices.

Using stubby holders to commemorate sports days or the achievement of company milestones is a popular way to show appreciation for employees and suppliers. Government offices often use stubby holders and other low-cost promotional products to spread the word about new community programs and local initiatives.

Take the time to review our comprehensive range of promotional items listed on this website or give us a call on 1800 772 869 and ask one of work experience staff members about the creative cost-effective solutions we have to offer. Click here if you want to go straight to our Products Page page

Having lived and owned businesses in Perth for many years, our management are only too aware of the challenges that face Perth business owners that their Eastern counterparts don’t have to deal with. One of the main ones is regular and cost effective supply of products. To ensure that all of our clients have the same opportunity to access a good range of quality products at great prices with reliable, prompt delivery we have several sources of stubby holders and neoprene products.

One of our top manufacturers of fully Australian made products is Perth based and we can also offer an off shore option, with huge savings, for those occasions when you can plan ahead an allow for the extra delivery time. We deliver our stubby holders Perth wide and also all country areas. If you live in a remote area you have the option of having them delivered to either your door or your Perth freight depot.

Due to the hot Perth climate our products are in high demand as promotional items for everything from conferences to sports days. Naturally a lot of our clients are in the mining industry where drink coolers are almost essential. By branding these useful promotional items companies simultaneously foster staff appreciation and company branding.

Perth is one of our most important markets in the country and our competitive prices have made us one of the leaders in the region. We are proud to offer a simple pricing structure designed to reduce the overall promotional costs for your business. Simplicity and great prices are our most important competitive advantages. The pricing structure of our stubby holders includes the item, setup and printing. We offer very competitive freight rates that are ‘at cost’.

If you are interested in any of our promotional products, take a look at our range or give us a call on 1800 772 869, our experienced staff are ready to answer your questions.

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Tourism is the Gold Coast’s main source of income with almost 1 out of every 4 dollars generated from related businesses. With its long coastline and numerous beaches, local and foreign travellers naturally head off to its shores for surfing, swimming or simply hanging out. The perfect time to chill with cans or bottles of ice cold beer. Up and coming businesses cannot pick a better way to promote their products and services than with stubby holders. Gold Coast beach combers and surfers are often seen holding their beers with these items.

Consider the following features of these items as tourist destination giveaways:

Usability

Keeping beer cool in sunny weather can be a challenge. Adding ice may help but it dilutes the flavour of any beverage and melts quickly in the Australian heat. Stubby holders, also known as koozies, coolers or beer holders are attractive wraps that are used to cover the lower base of beer cans, bottles or glasses. These are usually made of neoprene, a high density foam material that not only retains the cool temperatures of drinks but also keeps moisture away from your hand. Good quality ones have the seams glued and taped or glued and stitched so that they can be used over and over for years to come.

They Look Good

Beer coolers come in various designs and a wide range  of bright colours to complement your tourism event or establishment. Neoprene foam is a  flexible material to work with so you can create any shape that you fancy. You can have barrel shapes which fit most canned beverages, slim cylindrical shapes for ladies drinks and cruisers and even zippered wraps which are suitable for wine bottles.

Highly Customizable

Getting your business name and message across is easy because stubbie holders can be custom printed using advanced printing technology. With a relatively large printing area on each one, you can easily display your logo or picture, catchy phrase and contact information.

Many resorts or hotels have an attractive photo of their establishment or recreation facilities on them along with some text and contact details. These photographs can bring back fond holiday memories whenever the stubby coolers are used.

Tourist spots and events are always full of fun and energy. Match these occasions with lively and useful stubby holders. Gold Coast businesses and establishments can now compare prices and order their giveaways online, with special discounts for bulk purchases.

If you want stubby holders Gold Coast delivery is prompt. We have several manufacturers Australia wide, one of which is in Brisbane which is handy if you have an urgent need. If you have extra time available you may like to take advantage of the substantial savings of one of our off shore options.

Check out Our Styles and contact us for a quote. You will be surprised at how cost effective these marketing tools are.